Treasury Wine Estates’ (TWE) augmented reality wine brand, 19 Crimes, is moving into the hard seltzer category where the company is looking to broaden its appeal among a new generation of drinkers.
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Leading German brand Black Tower has announced it will be highlighting its low calorie range ahead of the festive season with a new neck collar campaign.
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Fever-Tree continues to gain ground in the UK and the US as the trend for premiumisation and healthy long drinks continues worldwide.
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Broadland Wineries is tapping the move towards healthier drinking with a new range of single serve wines.
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